Epic Storytelling Drives Earned Media
With the explosion of marketing automation, the emphasis on creating human connections has been lost. Thus the need for a coherent and compelling message is more important than ever. In developing a highly visual branding strategy, your paid media efforts will be amplified.
Why Earned Media?
- Earned media drives 4 times the brand lift of paid media and 51% of millennials are more likely to be influenced by earned media. (BazaarVoice, 2012.)
- Brands relying on earned media marketing save over $14 dollars for every new customer acquired. (Hubspot, 2014.)
- 92% of consumers say they trust earned media, while only half trust paid ads. (Webbed Feet, 2012.)
- Just eight percent of Internet users account for 85 percent of advertising clicks. (comScore, 2009.)
- A near monopoly created by Google in the search engine marketing space continues to drive up click costs.